Who am I?
Hi. I’m Brendan and i think I’m a slight unicorn in the fact that I am a big brand/platform creative leader with brilliant digital and CX skills. Even if I do say so myself.
I’ve been working as a creative since 2006, a creative director since 2015 and an Executive Creative Director since 2020. Over the last 18 months, after wanting to get back on the tools, i’ve been freelancing as a Pitch Doctor for agencies all around Australia. You’ll currently find me as ECD at Cummins&Partners.
I like to combine Media and a bit of Magic to create famous ideas that take, break or remix culture. In my 15 years in the industry I’ve won over 100 awards both locally and internationally. I’ve also been fortunate enough to be featured in the Adnews Top 20 Creative Power list a few times now.
I’m also batting a near perfect game in pitches over the last few years having lead the team that won Gumtree, Tourism Tasmania, Sydney Water, TAB, Amazon Prime, Fiji Airways, NBA, SCHF plus a numerous project based clients.
Of all the awards however, there are four personal standouts.
In June 2022 I was named 5th best ECD in APAC by One Show.
I lead Clemenger BBDO Sydney to being named AWARD Award Agency of the Year in 2019.
I was a founding partner of Clemenger’s experimental agency TKT and we were named Adnews Small Agency of the Year in 2018.
Also in 2018, I won a GOLD APAC Effie for long term effectiveness for my work on V Energy Drink.
From 2015-2018 I ran AWARD School and still to this day serve on the board of AWARD. Being asked to run the school was a massive honour as I got my start after winning AWARD School in 2006
THAT’S ENOUGH SELL… WHAT DO YOU DO OUTSIDE OF WORK?
When I’m not working I spend way too much time collecting records. Check out my insta if you dig soul, jazz and other oddities or, tune into Eastside FM on Tuesday at 6:30 to hear my radio show EXPANSIONS
To say G’day
brendanwillenberg@gmail.com
+61423855949