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Tasman Town

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Welcome to Tasman Town, a magical place where retired sporting greats are put out to pasture. In this star studded spot, Australia was introduced to the Kia Tasman for the first time. It's first challenge, tracking and chasing down Buck… the legendary mascot of Kia's most well known sponsorship. The Brisbane Broncos.

03 / 25
KIA

Play Away

Carnival
Jimmy · Kaleilei · Sonia · The Girls

Pitvertising

04 / 25
Rexona
Spikes Grand Prix

Anti-Ordinary

02 / 25
Hyundai
Lost · Meltdown · Exodus

Ready to Work

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After 18 months of waiting, you don't just announce a Ute available to buy, you prove it's ready for any job. Big or small. Every frame was packed with sporting legends, insider jokes, and the hard-working features Aussies demand. We proved this ute wasn't just a showpiece; it was a workhorse.

Awards Mumbrella TV Campaign of the Year
01 / 25
KIA

Losing Lena

05 / 25
Code Like a Girl
D&AD · One Show · AWARD

Taking V to Number 1

V Energy
Vikings · V Skills · Wasteland · Quicksilver · Lil Pup

Extra Support Acts

08 / 25
Wrigley's Extra
17.2 Million Pre-rolls · YouTube

Elexio

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Elexio is where I put my Creative Strat hat on. After struggling to crack a unique proposition for ANOTHER EV, I stumbled across the fact that Hyundai first started making EVs in the 90s. The new Hyundai EV positioning was born. Far from being a Johnny come Lately, we've been doing this for a LOOOOOONG time.

24 / 25
Hyundai

How Japan Can

14 / 25
Boss Coffee
Train · Mochi · Traffic Lady

Donate With a Mate

13 / 25
Pedigree
World First · Canine Blood Donation

SoupTube

12 / 25
Campbell's Soup
Cannes Silver · Google Case Study

Extra Reminder

09 / 25
Wrigley's Extra
D&AD Yellow Pencil

Dry Tunes

17 / 25
Dry July
Austereo · Radio · Spikes Silver

EVs to Envy

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In a not too distant future, probably a week or two, domestic robots will do all our bidding. But what happens when a new bit of tech enters the household? You're about to find out.

25 / 25
KIA

Other Bits and Bobs

Bro Code · Maximus Game On · Foxtel · The Australian

Awards &
Such

120 and rising

Brendan Willenberg at Cannes Lions

2026

  • MUMBRELLA AWARDS / Kia Tasman / Creative Effectiveness
  • MUMBRELLA AWARDS / Kia Tradies / Ad Campaign of the Year

2025

  • B&T AWARDS / NSW Agency of the Year (Shortlist)
  • B&T AWARDS / Hyundai Kona Anti-Ordinary / Integrated Campaign of the Year
  • B&T AWARDS / Hyundai PREOFYS / Best Regional Media Campaign
  • B&T AWARDS / Hyundai Kona Anti-Ordinary / Best TV Campaign

2024

  • CAMPAIGN BRIEF THE WORK / The Australian / Direct
  • CAMPAIGN BRIEF THE WORK / The Australian / Integrated
  • CAMPAIGN BRIEF THE WORK / The Australian / Best use of OOH
  • CAMPAIGN BRIEF THE WORK / SCHF / Best Film over 60 sec

2023

  • AWARD / Gold / Rexona / Pitvertising / Sponsorships and Partnerships
  • AWARD / Silver / Rexona / Pitvertising / Creative use of Media
  • AWARD / Silver / Rexona / Pitvertising / Best Use of Events and Stunts
  • AWARD / Silver / Rexona / Pitvertising / Guerilla Marketing and Stunts
  • AWARD / Silver / Rexona / Pitvertising / Best Use of Ambient
  • AWARD / Bronze / Rexona / Pitvertising / Best Use of Unpaid Talent
  • AWARD / Bronze / Rexona / Pitvertising / PR Led Campaign
  • AWARD / Silver / Rexona / Pitvertising / Use of Events and Stunts
  • D&AD / Shortlist / Rexona / Pitvertising / Events and Stunts
  • MUMBRELLA / Nomination / Rexona / Pitvertising / Media Campaign of the Year
  • MUMBRELLA / Nomination / Losing Lena / Pro Bono Campaign of the Year
  • MUMBRELLA / Nomination / Absolut Colour Project / Award for Bravery

2022

  • ONE SHOW / 5th Best ECD in APAC
  • SPIKES / Grand Prix / Outdoor
  • SPIKES / Gold / Outdoor / Breakthrough on a Budget
  • SPIKES / Silver / Brand Experience & Activation / Small Scale
  • B&T AWARDS / Boss Coffee / Best YouTube Campaign
  • B&T AWARDS / Boss Coffee / Best OOH Campaign
  • B&T AWARDS / Pitvertising / Best Brand Platform
  • B&T AWARDS / Pitvertising / Best Media Campaign
  • B&T AWARDS / Pitvertising / Best PR Campaign
  • B&T AWARDS / Pitvertising / Best Use of Sponsorship
  • B&T AWARDS / Maximus Game On / Best Use of Social Media
  • B&T AWARDS / Losing Lena / Award for Diversity
  • ONE SHOW / Gold / Rexona / Pitvertising / Out of Home (Apparel)
  • ONE SHOW / Finalist / Rexona / Pitvertising / Experiential and Immersive
  • CANNES / Bronze / Rexona / Pitvertising / Brand and Experience (Sponsorship)
  • CANNES / Shortlist / Rexona / Pitvertising / Entertainment Lions for Sport
  • FAST COMPANY World Changing Ideas / Runner Up / Losing Lena

2021

  • D&AD / Yellow Pencil / Wrigley's Extra / Extra Reminder / Direct Response/Ambient
  • D&AD / Shortlist / Losing Lena / Impact Initiative
  • D&AD / Shortlist / Losing Lena / Integrated: Small Business
  • WEBBYS / Winner / Losing Lena / Diversity and Inclusion
  • AWARD / Gold / Losing Lena / Use of Talent and Influencers
  • AWARD / Gold / Losing Lena / Creativity for Good — Equality
  • AWARD / Silver / Losing Lena / Integrated Digital Campaign
  • AWARD / Silver / Pedigree / Donate with a Mate / Experiential
  • AWARD / Silver / Pedigree / Donate with a Mate / Innovation: Brand Engagement
  • ONE SHOW / Shortlist / Losing Lena / Integrated Campaign
  • ONE SHOW / Shortlist / Extra Reminder / Creative Use of Data
  • ONE SHOW / Shortlist / Donate with a Mate / Immersive Events
  • NYF / Shortlist / Extra Reminder / Best Use of Digital Displays
  • NYF / Shortlist / Losing Lena / Branded Entertainment
  • NYF / Shortlist / Losing Lena / Positive World Impact

2020

  • CANNES / Silver / Extra Reminder / Media Lion
  • CANNES / Finalist / Extra Reminder / Media Lion
  • CANNES / Finalist / Donate with a Mate / Brand Experience
  • CANNES / Finalist / Support Acts / Entertainment (music)
  • CANNES / Finalist / Support Acts / Entertainment
  • CANNES / Finalist / Support Acts / Media
  • D&AD / Shortlist / Support Acts / Digital Marketing - Integrated
  • WEBBYS / Finalist / Support Acts / Best use of online media
  • WEBBYS / Finalist / Wasteland with a V / Branded Content
  • AWARD / Gold / Wasteland with a V / Native Advertising
  • AWARD / Silver / Wasteland with a V / Branded Content & Entertainment
  • AWARD / Silver / Support Acts / Online Ad
  • AWARD / Silver / Support Acts / Best use of Search
  • AWARD / Bronze / Support Acts / Branded Entertainment Series
  • AWARD / Bronze / Wasteland with a V / Digital Craft
  • AWARD / Bronze / Wasteland with a V / Branded Content ×2
  • SPIKES / Gold / Extra Reminder / Outdoor
  • SPIKES / Gold / Support Acts / Media
  • SPIKES / Silver / Extra Reminder / Media
  • SPIKES / Silver / Support Acts / Music
  • SPIKES / Silver / Donate with a Mate / Brand Experience
  • SPIKES / Silver / Donate with a Mate / Healthcare
  • SPIKES / Bronze / Extra Reminder / Media
  • SPIKES / Bronze / Support Acts / Media
  • CAPLES / Gold / Support Acts / Branded Content
  • CAPLES / Gold / Support Acts / Radical New Strategy
  • CAPLES / Silver / Wasteland with a V / Branded Content
  • CAMPAIGN BRIEF / In Book / Wrigley's / Wasteland with a V / Support Acts ×3

2019

  • CANNES / Finalist / Wasteland with a V / Entertainment Lion
  • CANNES / Finalist / Wasteland with a V / Digital Lion
  • AWARD / Bronze / V Rapper / Best use of Music
  • ADNEWS / Winner / TKT Sydney / Small Agency of the Year
  • ADNEWS / Finalist / Wasteland with a V / Branded Content
  • ADNEWS / Finalist / Wasteland with a V / Best use of Technology
  • NEW YORK FESTIVALS / Bronze / Kevlar Couture / Integration to a TV Series
  • SPIKES / Bronze / Wasteland with a V / Digital ×2
  • SPIKES / Bronze / Wasteland with a V / Media ×2

2018

  • CANNES / Silver / Campbell's SoupTube / Media Lion
  • CANNES / Bronze / Campbell's SoupTube / Media Lion
  • AWARD / Silver / V Skills / Branded Content and Entertainment
  • AWARD / Silver / V Skills / Entertainment Online Campaign/Series
  • AWARD / Bronze / V Skills / Branded Content & Entertainment
  • AWARD / Bronze / V Skills / Craft in Advertising — Digital Social Media
  • AWARD / Bronze / V Skills / Craft in Film Making
  • AWARD / Bronze / V Skills / Digital Campaign — Business to Consumer
  • AWARD / Bronze / V Skills / Online Film Over 3 Minutes
  • AWARD / Bronze / V Skills / Branded Content — Mobile
  • APAC EFFIES / Gold / V: The Massive Hit / Long-term effectiveness
  • EFFIES / Silver / V: The Massive Hit / Creative Strategy
  • EFFIES / Bronze / Ovi Hydration / F&B
  • WEBBYS / Honoree / V Skills / Best Copywriting
  • WEBBYS / Honoree / V Skills / Writing
  • WEBBYS / Honoree / V Skills / Brand Strategy
  • WEBBYS / Honoree / V Skills / How-to (DIY)
  • WEBBYS / Honoree / V Skills / Series (Branded)
  • WEBBYS / Honoree / Campbell's SoupTube / Media Strategy
  • WEBBYS / Honoree / Campbell's SoupTube / Display
  • WEBBYS / Honoree / Campbell's SoupTube / Data Driven Marketing
  • WEBBYS / Honoree / Campbell's SoupTube / Native Advertising
  • NEW YORK FESTIVALS / Bronze / V Rapper / Best Use of Music
  • NEW YORK FESTIVALS / Bronze / V Skills / Integrated (Mixed Media)
  • NEW YORK FESTIVALS / Bronze / Campbell's SoupTube / Digital (Rich Media)
  • SPIKES / Bronze / V Skills / Media (Branded Content)
  • SPIKES / Bronze / V Skills / Digital (Webisodes)
  • SPIKES / Bronze / V Skills / Digital (Single)
  • TANGRAMS / Silver / V Energy
  • B&T AWARDS / Runner Up / TKT Sydney / Best Small Agency
  • MUMBRELLA AWARDS / Finalist / TKT Sydney / Emerging Agency of the Year
  • LBB / Finalist / Wasteland with a V

2017

  • AWARD / Gold / Underwater Billboard / Innovative use of Billboard
  • AWARD / Silver / Underwater Billboard / Promo and Experiential
  • AWARD / Silver / Underwater Billboard / Direct Response
  • ONE SHOW / Merit / Underwater Billboard / Outdoor
  • SPIKES / Silver / Dry July DryTunes / Radio
  • SPIKES / Bronze / Dry July DryTunes / Radio
  • SPIKES / Bronze / Dry July DryTunes / Promo and Activation
  • SPIKES / Silver / Campbell's SoupTube / Digital Platform
  • AC&E / Media Campaign of the Year / Campbell's SoupTube
  • AC&E / Bronze / Campbell's SoupTube / Copywriting

2016

  • AWARD / Bronze / V Energy Vikings / Film ×2
  • LIA / Finalist / Underwater Billboard / Innovative use of Billboard
  • LIA / Finalist / Underwater Billboard / Non-traditional
  • SPIKES / Bronze / Underwater Billboard / Outdoor
  • ADFEST / Bronze / V Energy Vikings / Film
  • ADFEST / Bronze / Dry July / Film Craft (Animation)
  • ADFEST / Bronze / Dry July / Film Craft (Copywriting)
  • NEW YORK FESTIVALS / Bronze / Dry July / Film Craft (Copywriting)
  • NEW YORK FESTIVALS / Bronze / Dry July / Film Craft (Animation)

2015

  • AWARD / Silver / V Rentals / Direct
  • AWARD / Bronze / V Rentals / Integrated (Best new product launch)
  • AWARD / Bronze / V Rentals / Direct (point of sale)

When I'm not working I spend way too much time collecting records. Check out my insta if you dig soul, jazz and other oddities or, tune into Eastside FM on Tuesday at 6:30 to hear my radio show EXPANSIONS. You'll also find me in various clubs around Sydney.

Say G'day

brendanwillenberg@gmail.com
+61 423 855 949

LinkedIn  ·  Instagram

A bit about the work

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Who am I?

Hi. I'm Brendan and I think I'm a slight centaur in the fact that I am a big brand/platform creative leader with brilliant digital and CX skills. I'm not sure which part is horse and which is human.

I've been working as a creative since 2006, a creative director since 2015 and an Executive Creative Director since 2020.

After watching too much Grand Designs, I left a cushy ECD role at Clemenger and completed a full knockdown rebuild of my skills, working at a variety of specialist agencies who taught me… in the words of Kevin McCloud, shed loads.

You'll currently find me working as ECD at Innocean Australia.

I like to combine Media and a bit of Magic to create famous ideas that take, break or remix culture. In my career I've won over 120 awards both locally and internationally. I've also been featured in the AdNews Top 20 Creative Power list a few times.

In June 2022 I was named 5th best ECD in APAC by One Show. I led Clemenger BBDO Sydney to AWARD Agency of the Year in 2019. I was a founding partner of TKT — AdNews Small Agency of the Year 2018. Also in 2018, I won a Gold APAC Effie for long term effectiveness on V Energy Drink. And most recently, helped Innocean as they were nominated for their first ever AOTY award.

From 2015–2018 I ran AWARD school and have tutored the school more times than I've shaved. Being asked to run the school was a massive honour as I got my start after winning AWARD School in 2006.

That's enough sell… what do you do outside of work?

When I'm not working I spend way too much time collecting records. Check out my insta if you dig soul, jazz and other oddities. I had a radio show on Eastside FM for 5 years that is coming back but until then… this is the vibe. You'll also find me in various clubs around Sydney. I'll be the bearded grey haired guy in the corner telling everyone he once played an 8-hour B2B set with Deep Dish at a Newtown house party.

Say G'day

brendanwillenberg@gmail.com +61 423 855 949
LinkedIn Instagram
Brendan Willenberg
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